Reader-language descriptions
Describe what users report, what a source says, or what a directory route covers without making product-specific performance promises.
Review routeClaim Boundaries
Claim boundaries
How this directory is reviewed Claim Boundaries
Browse wording rules for baby, pregnancy, formula, absorption, barrier, ingredient, and temperature claims.
Source-backed support required
Use this bucket for contact temperature, reduced cold-feel language, ingredient effect language, or routine outcome wording.
Review routeProduct-specific verification
Use this bucket for formula stability, packaging compatibility, repeated warming, thermal mapping, or use-condition claims.
Review routeUniversal or reassurance wording
Route baby, pregnancy, eczema-adjacent, absorption, barrier, hot-zone, and universal compatibility claims away from public product language.
Review route
Baby-related wording needs tight limitsBaby lotion warming
Belly-oil and pregnancy language boundaryPregnancy body care
Regulatory claim-language supportCosmetic claims boundary
Ceramide and barrier language cautionBarrier wording
Scent and sensitivity wording boundaryFragrance and essential oilsClaim wording map
Evidence| Claim area | Can say | Route away from | Boundary |
|---|---|---|---|
| User experience language | Can describe cold touch, routine friction, texture feel, scent sensitivity, or spread experience when framed as user language. | Must not turn comfort wording into skin outcome, treatment, absorption, or universal suitability language. | Open boundary |
| Baby and eczema-adjacent language | Can route to public education, moisturizing timing, and source notes for context. | Must not become infant-care instruction, disease treatment, or blanket reassurance language. | Open boundary |
| Pregnancy and belly-oil language | Can describe routine language, scent sensitivity, texture, and source boundaries. | Must not imply pregnancy suitability, stretch-mark prevention, or universal outcome support. | Open boundary |
| Formula, packaging, and warmth language | Can explain why testing routes exist for stability, packaging, repeated use, and thermal mapping. | Must not promise formula integrity, no hot zones, or compatibility across every lotion, oil, balm, butter, or package. | Open boundary |
| Ingredient and barrier language | Can connect ingredients to source families and evidence limits. | Must not imply barrier repair, treatment, clinical performance, or guaranteed absorption from ingredient presence alone. | Open boundary |
Boundary categories
Common boundary pages
Directory pathways
Publishing rule
Claim boundary pages are public wording controls. They should explain allowed, evidence-needed, testing-needed, not-established, and do-not-say language without becoming legal boilerplate or product reassurance.